It answers questions such as “ how many people clicked here” or “ what percentage of users are able to find the call to action?” It’s valuable in understanding statistical likelihoods and what is happening on a site or in an app. Quantitative research is any research that can be measured numerically.We can also divide UX research methods into two camps: quantitative and qualitative. Mental Models: Aligning Design Strategy with Human Behavior. One example of a user research process, diagrammed. Researchers may conduct usability tests or A/B tests, interview users about the process, and generally test assumptions that will improve the designs. Then, iteratively throughout the design process, the research focus shifts to usability and sentiment. Researchers will conduct interviews, collect surveys, observe prospects or current users, and review existing literature, data, or analytics. At the start of the project, design research is focused on learning about project requirements from stakeholders, and learning about the needs and goals of the end users. UX research has two parts: gathering data, and synthesizing that data in order to improve usability. It’s fairly well accepted that the purposes of UX and user-centered design are to design with the end-user in mind and it’s research that tells us who that person is, in what context they’ll use this product or service, and what they need from us. It is research that prevents us from designing for one user: ourselves. The main goal of design research is to inform the design process from the perspective of the end user. However, there are still types of research that are fairly unique to the UX world. In other words, UX practitioners have borrowed many techniques from academics, scientists, market researchers, and others. It merely translated from other forms of research. Unlike other sub-fields of UX, research did not develop out of some other field or fields. UX research encompasses a variety of investigative methods used to add context and insight to the design process.
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